“Brand Safe” Still Presents Challenge for Online Video Advertisers
Sunday, November 9th, 2008From a very legit video aggregator, we find a typical pre-roll and companion banner from you typical brand advertiser. Nothing wrong here, per se.
But if you were actually watching the content, you might ask yourself if this was the type of content, with an acceptable level of profanity, for a particular brand. This takes nothing away from the quality of the content, mind you.
So why the fuss? Well, this webisode, Beverly Hills Anger Management, is quite funny. For those of you who haven’t seen it, Its set in - ironically - an anger management class in Beverly Hills, with badboys like Tommy Lee and Tom Sizemore.
But alas, we’ve come to the sticking point. Sample dialogue:
“Yeah baby, the fucker let us out early. I dont know why. All I know is these anger management classes are starting to piss me off. I don’t care if you are sick of hearing it, you’re the fucking cunt that called the cops in the first place.”
Ok, so its not for everyone. But I’m guessing it isn’t for WalMart either.
At least I got a more appropriate ad the next time around.
