The web is a funny place. While Cablevision and ABC were sparring over carriage rates, Cablevision viewers were prevented from watching the OSCARS, or at least the first 20 mins until it was finally aired.
So while users flocked to the web for alternatives, I coudln’t help but laugh at the irony of this well placed ad. Justin.TV may have been streaming pirated content, but the ad definitely makes you chuckle.
Spotted on ScribeMedia.org:
Either David Wadler, CEO of Twistage, has a sexy little secret, or Blip.TV needs to work on their contextual targeting. This should have been an easy, B2B layup for a contextual overlay. Doesn’t anyone want to reach the online video B2B market?
Here’s the whole interview….
But whats with the :30 pre-roll for Pantene? C’mon. I’m a guy. That uses Rogaine.
Just another example of one of the hurdles the online video ad industry has to deal with. Advertising surrounding other brand’s content, aka “advercontent.”
Here’s a minute-long viral video for Vodophone. Guess they want you to pay for it with your AMEX.
From a very legit video aggregator, we find a typical pre-roll and companion banner from you typical brand advertiser. Nothing wrong here, per se.
But if you were actually watching the content, you might ask yourself if this was the type of content, with an acceptable level of profanity, for a particular brand. This takes nothing away from the quality of the content, mind you.
So why the fuss? Well, this webisode, Beverly Hills Anger Management, is quite funny. For those of you who haven’t seen it, Its set in - ironically - an anger management class in Beverly Hills, with badboys like Tommy Lee and Tom Sizemore.
But alas, we’ve come to the sticking point. Sample dialogue:
“Yeah baby, the fucker let us out early. I dont know why. All I know is these anger management classes are starting to piss me off. I don’t care if you are sick of hearing it, you’re the fucking cunt that called the cops in the first place.”
Ok, so its not for everyone. But I’m guessing it isn’t for WalMart either.
At least I got a more appropriate ad the next time around.
