Watch the video and see what ad you get……
Had no idea there was a formal survey of opinions on bad ads, but the good folks at Mediapost did.
Eighty-three percent say bad ads actually get in the way of their activities: Web surfing (51%), online shopping (37%), working (20%), having sex (19%) and sleeping (13%).
“While the results of the study may seem amusing, they point to a real concern in American life,” says Waqar Hasan, CEO of InsightsOne, in a release. “People are fed up with seeing ads and other communications that aren’t relevant to them as individuals.”
The survey also found the types of ads Americans find most annoying are pop-up ads (70%), lottery scams (70%), male enhancement ads (66%), emails from deceased African leaders who have left them money (64%), ads for products and services they do not need (58%) and female enhancement ads (54%).
Another unfortunately placed ad.
The web is a funny place. While Cablevision and ABC were sparring over carriage rates, Cablevision viewers were prevented from watching the OSCARS, or at least the first 20 mins until it was finally aired.
So while users flocked to the web for alternatives, I coudln’t help but laugh at the irony of this well placed ad. Justin.TV may have been streaming pirated content, but the ad definitely makes you chuckle.
Does Lysol know that they’ve got auto-play, audio on video ads with no mute or pause button on a site that publishes a list of cracked, patched and otherwise copyright protected software? Does Adotube know they are serving it?
Oddly, the inventory is alledgedly protected by Mpire, whose website claims that their technology offers “Publisher accountability ensures advertisers’ messages are being delivered to the right sites.” I’m not sure this is the type of inventory – or ad experience – their advertisers have in mind. Maybe Lysol will switch to using DoubleVerify? This raises the question – Who is checking all of the inventory that the verification / authentication / brand protection software claim to protect? Surely Mpire isn’t the only with a few ads gone bad.
From a very legit video aggregator, we find a typical pre-roll and companion banner from you typical brand advertiser. Nothing wrong here, per se.
But if you were actually watching the content, you might ask yourself if this was the type of content, with an acceptable level of profanity, for a particular brand. This takes nothing away from the quality of the content, mind you.
So why the fuss? Well, this webisode, Beverly Hills Anger Management, is quite funny. For those of you who haven’t seen it, Its set in – ironically – an anger management class in Beverly Hills, with badboys like Tommy Lee and Tom Sizemore.
But alas, we’ve come to the sticking point. Sample dialogue:
“Yeah baby, the fucker let us out early. I dont know why. All I know is these anger management classes are starting to piss me off. I don’t care if you are sick of hearing it, you’re the fucking cunt that called the cops in the first place.”
Ok, so its not for everyone. But I’m guessing it isn’t for WalMart either.
At least I got a more appropriate ad the next time around.
Can’t imagine that Burger King is happy with this association……
Sure its a spoof of porn, and it is pretty funny, but I’m still guessing that this would get a “no” answer if you asked an advertiser if they wanted to advertise around this specific piece of content. Then again, Seth McFarland’s comedy is pretty racy itself, so the folks at BK probably knew there’d be some risk with their reward.