Did one of my female co-workers borrow my laptop while I was out at lunch? That would be the only excuse for this sad display of ad targeting (or lack thereof).
There’s zero chance I’d be watching Real Housewives of anything, and I certainly don’t need a tampon. More ads gone bad.
The web is a funny place. While Cablevision and ABC were sparring over carriage rates, Cablevision viewers were prevented from watching the OSCARS, or at least the first 20 mins until it was finally aired.
So while users flocked to the web for alternatives, I coudln’t help but laugh at the irony of this well placed ad. Justin.TV may have been streaming pirated content, but the ad definitely makes you chuckle.
Is this contextually targeted based on alternative spellings of “Cox”?
Spotted on ScribeMedia.org:
Either David Wadler, CEO of Twistage, has a sexy little secret, or Blip.TV needs to work on their contextual targeting. This should have been an easy, B2B layup for a contextual overlay. Doesn’t anyone want to reach the online video B2B market?
Here’s the whole interview….
Bad contextual match here. But who has a fear of ducks anyway?
Another example of piss poor ad exchange management? A typo calling an old ad? Just plain stupidity? Could be any of those reasons - or plenty more - for this ad showing up on a page.
I’d go see Jo Dee Messina at the Atlantis, but, uh, this ad is for an event that happened A MONTH AGO!
Today: December 22, 2009.
Event: Thanksgiving Weekend.
Not sure what to say about this one. Guess ad revenue is getting tight.
J. Brooke Aker, CEO of semantic tech firm Expert Systems, contributed this column to iMediaconnection on how to avoid contextual tragedies.
This happens, if you are using contextual advertising.
